A coach's zone of genius is when they're serving clients, whether that's over the phone, on Zoom, or in a session room. They often do many low-value tasks. These tasks take them away from their zone of genius, where they should be spending at least 80% of their time. They feel frustrated due to their lack of focus on this zone. It holds them back from their true purpose: serving clients.
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I was drowning in $10/hour tasks while trying to run a $500,000 coaching practice. Every day felt like a race against time, with endless client scheduling & follow ups, updating my practice CRM, raising invoices, payment reminders, event invitations, social media calendars, planning holiday gifts for clients, to-do lists and not enough hours to tackle them all. Sound familiar?
The worst part? I was missing out on life's precious moments. My kids were growing up without me, and my health was deteriorating. I knew something had to change, but I didn't know how to break free from this cycle.
That's when I created the a system that I now call the ESCAPE Formula® - a simple approach to delegation that transformed my life and business. By learning to effectively & systematically delegate, I reclaimed my time, refocused on high-impact activities, and watched my practice thrive.
But I didn't stop there. I realized that many coaches face the same struggles I did. They struggle to develop their business, manage admin tasks, and build a referral network. They want to focus on serving their clients, but they have to do everything on their own. That's why I founded Rekruuto, an offshore talent agency dedicated to connecting coaches with world-class executive assistants so they delegate the small stuff and get to dominate the big stuff.
At Rekruuto, we're not just filling job positions. We're on a mission to help coaches live better lives and run better practices. By providing access to high-quality, affordable executive assistants, we're enabling coaches to focus on what truly matters - serving their clients and personal fulfillment.
Remember, your time is your most valuable asset. Don't let it slip away on tasks that others can handle. Embrace delegation, unlock your potential, and create the life and business you've always dreamed of.