Hire in the Philippines / marketing assistant
Hire a marketing assistant in the Philippines
A marketing assistant runs the channels you already chose: social posts, emails, site updates, and reporting. With Rekruuto, a full-time marketing assistant in the Philippines is $1,800 a month and works your hours. A U.S. hire at the BLS median costs about $9,714 a month with employer costs. Start in 14 days, with a 1-week trial.
What does a marketing assistant in the Philippines cost compared with a U.S. hire?
The U.S. figure is the national median wage for market research analysts and marketing specialists (SOC 13-1161), multiplied by what private employers spend on benefits and payroll taxes for every $1 of pay in management, business, and financial occupations. Our figure is the flat monthly price you pay us.
| U.S. hire at the median | Rekruuto, full-time | |
|---|---|---|
| Base salary per year | $78,760 | Included in the monthly price |
| Employer cost multiplier | × 1.48 | None on your side |
| Per month | $9,714 | $1,800 |
| Per year | $116,565 | $21,600 |
| Difference per year | $94,965 ($7,914 a month) | |
The comparison covers compensation only. It leaves out recruiting fees, equipment, software, and the management time any new hire needs. U.S. pay also varies a lot by city and seniority.
What is the local market in the Philippines?
PSA does not publish marketing specialists in this table. The national average for full-time workers is shown for scale only. The Philippine Statistics Authority's 2024 Occupational Wages Survey puts the average monthly wage rate for all full-time, time-rated workers (national) at ₱21,544 (about $376). The Metro Manila minimum wage is ₱755 a day from September 26, 2026, about $286 a month. These are survey averages and a legal floor, not what a skilled full-time marketing assistant on U.S. hours is paid. We do not publish what each hire earns. You pay one monthly price, and we handle paying your team member.
- U.S. hire, fully loaded$116,565$9,714 a month
- Full-time Rekruuto hire$21,600$1,800 a month
- Difference per year$94,965$7,914 a month
How many working hours overlap with a marketing assistant in Manila?
All of them, because our hires work in your time zone. The Philippines is on UTC+8 and does not change its clocks, so a U.S. 9-to-5 lands in the Manila evening or night. The table shows where your day falls for them.
| Your time zone | Manila time, U.S. daylight saving (March–November) | Manila time, U.S. standard time |
|---|---|---|
| Eastern (ET) | 9 p.m. – 5 a.m. | 10 p.m. – 6 a.m. |
| Central (CT) | 10 p.m. – 6 a.m. | 11 p.m. – 7 a.m. |
| Mountain (MT) | 11 p.m. – 7 a.m. | 12 a.m. – 8 a.m. |
| Pacific (PT) | 12 a.m. – 8 a.m. | 1 a.m. – 9 a.m. |
For a marketing assistant, keep these for the hours you are both online:
- A weekly planning call for the content calendar
- Approvals on anything that goes out under your brand
- Fast fixes when a launch email or landing page breaks
These can run from a written queue, so they do not need you on a call:
- Scheduling social posts from an approved calendar
- Building emails in Klaviyo, Mailchimp, or HubSpot
- Updating product pages and blog posts
- A weekly report on opens, clicks, and traffic
What skills should you screen a marketing assistant for?
Each skill comes with a short test you can run in the interview or a paid trial task.
| Skill | How to test it |
|---|---|
| Email platform hands-on | Ask them to build a simple campaign in your Klaviyo, Mailchimp, or HubSpot account from a brief. |
| Social scheduling | Give one blog post and ask for five social posts for two channels, scheduled in your tool. |
| Basic design in Canva | Ask for two post graphics using your brand kit. |
| Reading a report | Show last month's email results and ask what they would test next and why. |
| Writing in your brand voice | Ask for a product description using your existing tone guide. |
Which Rekruuto client had a similar seat?
Product Fulfillment Solutions needed someone to manage daily content, edits, and operational tasks who could work independently. We matched them with a dedicated assistant and an account manager. It is the published story closest to a content-focused marketing seat.
On a scale of 1 to 10, I’d say 10. I’m totally satisfied—not only with Regella and the work she does, but also with Rekruuto overall. We even have another VA through Rekruuto for a different business, and the feedback has been nothing but positive.
How does hiring a marketing assistant through Rekruuto work?
- Tell us your needs. Share your requirements, and we'll match you with pre-vetted professionals who fit your unique needs.
- Meet your matches. We'll introduce you to carefully selected candidates. Interview and choose the perfect fit for your team.
- Start your trial. Work with your new team member for a week. Love them, or we'll find a replacement or refund your money.
- Onboard and embed. Seamlessly integrate your new hire into your team and watch your business grow.
Hiring and onboarding take 14 days. The first week is a trial: if you are not satisfied, we find a replacement or refund your money.
Frequently asked questions
What can a marketing assistant in the Philippines do?
Social scheduling, email campaign builds, website updates, basic Canva design, list cleanup, and reporting. Strategy and final approval stay with you.
Is a marketing assistant the same as a fractional marketing team?
No. A fractional team sets strategy. A marketing assistant executes the plan full-time. Many teams use a marketing assistant to run what a strategist designs.
Which tools should a marketing assistant already know?
Canva, one email platform such as Klaviyo or HubSpot, a social scheduler, and Google Analytics. Test in the tool you use, not the one on the resume.
How much is a full-time marketing assistant from the Philippines with Rekruuto?
$1,800 a month. If the work is automation rather than content, an AI Implementation Specialist is $2,500 a month.
How much does a U.S. marketing assistant cost compared with Rekruuto?
The BLS median for market research analysts and marketing specialists is $78,760 a year (May 2025). With employer costs (× 1.48, BLS June 2026) that is about $116,565 a year, or $9,714 a month. A full-time Rekruuto hire is $1,800 a month.
What time is it in the Philippines when a U.S. workday starts?
The Philippines is on UTC+8 all year. 9 a.m. Eastern is 9 p.m. in Manila during U.S. daylight saving time and 10 p.m. in winter. Your marketing assistant works your hours, so the full workday overlaps.
Related pages
- Marketing assistant role page
- Every role we place in the Philippines
- Marketing virtual assistant guides
- Hire a graphic designer in the Philippines
- Hire a video editor in the Philippines
- Hire a Shopify or web developer in the Philippines
- Offshore Hiring Costs 2026 report
- Philippines vs Latin America for offshoring
Sources
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), national estimates, May 2025.
- U.S. Bureau of Labor Statistics, Employer Costs for Employee Compensation, June 2026 (USDL-26-1494), Table 5, June 2026, released September 9, 2026.
- Philippine Statistics Authority, 2024 Occupational Wages Survey, August 2024, released November 2025.
- National Wages and Productivity Commission (Philippines), NCR daily minimum wage rates, Wage Order No. NCR-28, Effective September 26, 2026.
- World Bank, Official exchange rate, local currency per US$, period average (PA.NUS.FCRF), 2024 and 2025 annual averages. Peso figures converted at the 2024 and 2025 averages.