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Time etc vs BELAY vs Wing Assistant: which virtual assistant service fits?
Time etc, BELAY, and Wing Assistant all sell assistant time by the month: Time etc from $390 a month for 10 hours, Wing Assistant from $699 a month for 80 hours, and BELAY on a flat monthly fee it does not publish on the pages we checked. If you want one person working full time on your business, Rekruuto places a dedicated hire in the Philippines at $1,800 a month for most roles, with a 14-day start and a 1-week trial.
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| Option | How it works | Published price (October 2026) | Best for |
|---|---|---|---|
| Time etc | A dedicated U.S.-based assistant on a plan of monthly hours. | From $390 a month for 10 hours to $2,160 a month for 60 hours. | 10 to 60 hours of help a month. |
| BELAY | U.S.-based assistants on flexible monthly hours, with a client success team. | Flat monthly fee; rates not published on the pages we checked. | U.S.-based support that scales hour by hour. |
| Wing Assistant | A managed virtual assistant that Wing supervises. | General assistant $999 a month for 160 hours, or $699 for 80 hours. | General admin support managed by the provider. |
| Boldly | Subscription staffing with assistants in North America or Europe. | From $2,600 a month for 40 hours a month. | Experienced assistants in North America or Europe. |
| Rekruuto | One dedicated full-time hire in the Philippines. You manage the work. | $1,800 a month for most roles. From $2,500 a month for software developers. $2,500 a month for an AI Implementation Specialist. | A full-time seat that starts in 14 days, with a 1-week trial. |
Prices and terms for other companies are as of October 2026, from each company's own pages (linked under Sources). Check their sites for current pricing.
How Time etc, BELAY, and Wing Assistant differ
Time etc matches you with a dedicated U.S.-based assistant on plans of 10, 20, 40, or 60 hours a month; unused hours roll over on the 20-hour plans and above, and you can switch or cancel any time. BELAY places U.S.-based assistants fully remotely on a flat monthly fee, month to month, with a client success consultant; its FAQ says support typically begins at 45 hours a month. Wing Assistant supervises a dedicated general assistant, with a customer success manager and free replacement, and says it can go live in 48 hours. See Rekruuto vs Time etc, Rekruuto vs BELAY, and Rekruuto vs Wing Assistant.
Rekruuto: a full-time hire with a published price
We place one dedicated, full-time person based in the Philippines, who works your hours. Most roles are $1,800 a month, software developers are from $2,500 a month, and an AI Implementation Specialist starts at $2,500 a month. Hiring takes 14 days, and the first week is a trial with a replacement or refund. We accept only the top 2% of applicants, and Rekruuto is trusted by 100+ customers. See roles.
How to choose between them
Start with the amount of work. If there is a full week of work, a full-time hire fits it. Then decide where you want the assistant based, how much you want to manage, and how quickly you need a start. If you are still comparing, read the BELAY alternatives, the Wing Assistant alternatives, and the best virtual assistant services list.
When might a plan of monthly hours be the better option?
A plan of hours is built for a smaller or variable amount of help:
- You need a set number of hours a month rather than a full week of work.
- You want an assistant based in the United States and a flat plan for it.
- You want the provider to supervise a general assistant for you.
Most Rekruuto roles are $1,800 a month. Software developers are from $2,500 a month, and an AI Implementation Specialist starts at $2,500 a month. Hiring can start in 14 days. There is a 1-week trial: if you are not satisfied, we find a replacement or refund your money. You can pause or cancel with 2 weeks' notice.
The trial terms are on the 1-week trial page. All comparisons are on the compare hub.
Frequently asked questions
Time etc vs BELAY vs Wing Assistant: which is best?
It depends on the hours you need and where you want the assistant based. Time etc and BELAY use U.S.-based assistants, and Wing Assistant supervises a general assistant on a plan of 80 or 160 hours a month. For one dedicated person working your hours full time, Rekruuto is $1,800 a month for most roles, with a 14-day start and a 1-week trial.
How much do Time etc, BELAY, and Wing Assistant cost?
As of October 2026, Time etc lists $390 a month for 10 hours up to $2,160 a month for 60 hours. Wing Assistant lists $699 a month for 80 hours and $999 a month for 160 hours for a general assistant. BELAY charges a flat monthly fee that it does not publish on the pages we checked.
Which of them has no long-term contract?
Time etc lets you switch or cancel any time, BELAY is month to month, and Wing Assistant says you can cancel anytime. Rekruuto has no long-term contract either: you can pause or cancel with 2 weeks' notice.
Sources
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See what a U.S. hire costs with employer costs included, next to a full-time Rekruuto hire.
Offshore Hiring Costs 2026
Wages, employer costs, and 2026 minimum wages for the U.S., the Philippines, and Latin America, all sourced.