Job description · Design and creative · Full-time

Brand Designer job description

A brand designer shapes how a company looks everywhere: identity, guidelines, packaging, campaigns, and templates. They keep the brand distinctive and consistent as the company grows.

Illustration of a job description template: a document with role requirements, plus pen, checklist, briefcase and search icons

Responsibilities

  • Develop and refine visual identity: logo use, color, type, and imagery
  • Write and maintain brand guidelines
  • Design campaign concepts and key visuals
  • Create packaging, merchandise, and event materials
  • Build template systems for the team
  • Review work from other designers for brand consistency

Requirements

  • Three or more years in brand or identity design
  • Strong concept development and typography
  • Expert in Illustrator, Photoshop, and Figma
  • Explains design rationale clearly
  • Print production knowledge

Tools

  • Adobe Illustrator, Photoshop, and InDesign
  • Figma
  • Frontify or Notion for guidelines

What success looks like after 90 days

  • Up-to-date brand guidelines in one place
  • Template systems that keep team output consistent
  • Campaign visuals delivered on schedule

Screening questions

Ask these before you book an interview.

  1. Share identity projects you led.
  2. Have you written brand guidelines?
  3. Have you designed for print and packaging?
  4. This is a full-time role working set hours each business day. Can you commit to that schedule?

Interview questions

  1. How would you evolve a brand without losing recognition?
  2. Walk me through the strategy behind one identity project.
  3. How do you keep many contributors on-brand?
  4. What is weak about our current brand?

Hiring tip

Ask candidates to explain why behind each design choice. Brand designers who can articulate strategy protect your brand when you are not in the room.

Brand Designer hiring FAQ

What does a Brand Designer do?

A brand designer shapes how a company looks everywhere: identity, guidelines, packaging, campaigns, and templates. They keep the brand distinctive and consistent as the company grows. Day to day, the role covers work such as: develop and refine visual identity: logo use, color, type, and imagery, write and maintain brand guidelines, and design campaign concepts and key visuals.

How much does it cost to hire a full-time Brand Designer from the Philippines?

We place a full-time Brand Designer from the Philippines for $1,800 a month. Every candidate passes our top 2% vetting, starts within 14 days, and comes with a 1-week trial backed by a replacement or refund. The price is a flat monthly rate for a dedicated full-time hire.

What skills should a Brand Designer have?

Look for: three or more years in brand or identity design, strong concept development and typography, expert in Illustrator, Photoshop, and Figma, and explains design rationale clearly. Common tools include Adobe Illustrator, Photoshop, and InDesign, Figma, and Frontify or Notion for guidelines.

What should a Brand Designer achieve in the first 90 days?

Up-to-date brand guidelines in one place, template systems that keep team output consistent, and campaign visuals delivered on schedule.

Can I copy and edit this Brand Designer job description?

Yes. Copy it with one click, edit it for your business, and post it anywhere. For a version built from your own task list, open it in our free job description generator, or book a strategy call and we will find the hire for you.

Want us to find your Brand Designer?

We place a full-time Brand Designer from the Philippines for $1,800 a month. Every candidate passes our top 2% vetting, starts within 14 days, and comes with a 1-week trial backed by a replacement or refund.