How to delegate · Marketing
How to delegate blog publishing
Delegate blog publishing by handing your hire the finished draft and a publishing checklist. They format the post in your CMS, add headings, images with alt text, internal links, the meta title and description, and the right category, then preview, publish, and share it. You write or approve the words; they handle everything after.
How to delegate blog publishing, step by step
1. The SOP outline
- Receive the approved draft and target keyword.
- Format in the CMS with headings, short paragraphs, and lists.
- Add images with alt text and compress them.
- Add internal links, meta title, description, category, and author.
- Preview on desktop and mobile, publish, and share on channels.
2. Access and tools to set up
- Editor role in your CMS (WordPress, Webflow, Shopify, or Ghost).
- A publishing checklist and SEO guidelines.
- Image library or stock photo account.
- Social scheduler for promotion.
3. What good looks like
- Posts are published on schedule and look consistent.
- Every post has a meta description, alt text, and internal links.
- You never open the CMS yourself.
4. Weekly metrics to review
- Posts published versus planned.
- Checklist items missed in review.
- Organic visits to new posts after 30 days.
Mini SOP checklist
- Format headings and paragraphs
- Add compressed images with alt text
- Add internal links
- Write meta title and description
- Preview desktop and mobile
- Publish and share
Who to hire for blog publishing
Marketing Assistant. A full-time Marketing Assistant from the Philippines is $1,800 a month through Rekruuto. Every hire works your hours, starts within 14 days, and begins with a 1-week trial backed by a replacement or a refund.
Free tool for this handoff
VA onboarding checklist builder: Build a day-by-day plan for the first 30 days, including the access and SOPs this task needs.
Related tasks to delegate
- How to delegate keyword research
To delegate keyword research, explain your customers, products, and the topics you want to own.
- How to delegate email newsletters
To delegate your newsletter, set the send day, the format, and who approves.
- How to delegate website updates
Delegate website updates by giving your developer a staging site, a request board, and rules for what can go live without review.
Questions about delegating blog publishing
Should my assistant write blog posts too?
They can draft from your outline or notes, especially for practical topics. Many owners keep the ideas and final edit, and delegate drafting and publishing.
What SEO tasks belong in publishing?
Headings, meta title and description, alt text, internal links, and a clean URL. These are routine and fit well in a checklist.
Who should I hire to handle blog publishing?
A full-time Marketing Assistant. A full-time Marketing Assistant from the Philippines is $1,800 a month through Rekruuto. Every hire is a full-time professional based in the Philippines who works your hours, starts within 14 days, and begins with a 1-week trial backed by a replacement or a refund.
Hand blog publishing to a full-time hire
Rekruuto places full-time professionals from the Philippines who work your hours. Most roles are $1,800 a month; software developers and AI Implementation Specialists start from $2,500 a month. Candidates pass top 2% vetting, every hire starts within 14 days, and the first week is a trial with a replacement or refund.