How to delegate · Marketing
How to delegate keyword research
To delegate keyword research, explain your customers, products, and the topics you want to own. Your hire uses your SEO tool to find relevant keywords, groups them by search intent, checks what currently ranks, and delivers a prioritized list with a suggested page for each group, ready for your content calendar.
How to delegate keyword research, step by step
1. The SOP outline
- Start from seed topics and your existing top pages.
- Pull keyword ideas with volume and difficulty from the SEO tool.
- Group keywords by intent and topic.
- Review current results for each group and note the page type that ranks.
- Prioritize and map each group to a new or existing page.
2. Access and tools to set up
- A seat in your SEO tool (Ahrefs, Semrush, or Moz).
- Google Search Console access, read only.
- A list of products, services, and customer questions.
- A keyword map template.
3. What good looks like
- Every keyword group maps to one page, so pages do not compete.
- The list is prioritized by business value, not just volume.
- Your content calendar fills from the map.
4. Weekly metrics to review
- Keyword groups mapped this month.
- New pages briefed from the map.
- Search Console clicks for mapped pages.
Mini SOP checklist
- Start from seed topics
- Pull ideas with volume and difficulty
- Group by intent
- Check what ranks today
- Map each group to one page
- Prioritize by business value
Who to hire for keyword research
Marketing Assistant. A full-time Marketing Assistant from the Philippines is $1,800 a month through Rekruuto. Every hire works your hours, starts within 14 days, and begins with a 1-week trial backed by a replacement or a refund.
Free tool for this handoff
VA job description generator: Turn the tasks on this page into a ready-to-post job description in a couple of minutes.
Related tasks to delegate
- How to delegate blog publishing
Delegate blog publishing by handing your hire the finished draft and a publishing checklist.
- How to delegate competitor research
To delegate competitor research, list the competitors you care about and what to track: pricing, offers, messaging, content, ads, and reviews.
- How to delegate marketing reporting
Delegate marketing reporting by choosing the few numbers that matter and building one dashboard template.
Questions about delegating keyword research
Do I need an SEO specialist for keyword research?
For a focused site, a trained marketing assistant with a good SEO tool and a clear template can do solid research. Bring in a specialist for strategy or technical issues.
How often should keyword research be refreshed?
Review the map every quarter, and whenever you launch a product or notice new questions from customers.
Who should I hire to handle keyword research?
A full-time Marketing Assistant. A full-time Marketing Assistant from the Philippines is $1,800 a month through Rekruuto. Every hire is a full-time professional based in the Philippines who works your hours, starts within 14 days, and begins with a 1-week trial backed by a replacement or a refund.
Hand keyword research to a full-time hire
Rekruuto places full-time professionals from the Philippines who work your hours. Most roles are $1,800 a month; software developers and AI Implementation Specialists start from $2,500 a month. Candidates pass top 2% vetting, every hire starts within 14 days, and the first week is a trial with a replacement or refund.