How to delegate · Marketing
How to delegate competitor research
To delegate competitor research, list the competitors you care about and what to track: pricing, offers, messaging, content, ads, and reviews. Your hire checks each on a schedule, records changes in a tracker, and sends a monthly summary of what changed and what it might mean for you.
How to delegate competitor research, step by step
1. The SOP outline
- Check each competitor's site, pricing, and offers on the set schedule.
- Review their ads, social posts, and email sign-ups.
- Scan new reviews for common praise and complaints.
- Record changes in the tracker with screenshots and dates.
- Send a monthly summary with suggested responses.
2. Access and tools to set up
- A competitor tracker template.
- Ad libraries (Meta Ad Library and Google Ads Transparency Center).
- An SEO tool seat, if you track their search traffic.
- A separate email address for competitor newsletters.
3. What good looks like
- You learn about competitor changes within weeks, not months.
- Every change has a dated screenshot.
- Summaries end with practical ideas.
4. Weekly metrics to review
- Competitors reviewed on schedule.
- Changes logged this month.
- Ideas from the summary you acted on.
Mini SOP checklist
- Check sites, pricing, and offers
- Review ads and social
- Scan new reviews
- Log changes with screenshots
- Note dates for every change
- Send the monthly summary
Who to hire for competitor research
Research Assistant. A full-time Research Assistant from the Philippines is $1,800 a month through Rekruuto. Every hire works your hours, starts within 14 days, and begins with a 1-week trial backed by a replacement or a refund.
Free tool for this handoff
Should I hire offshore? quiz: Answer eight quick questions to see whether you are ready to hand this work to a full-time hire.
Related tasks to delegate
- How to delegate online research
To delegate online research, write a brief with the question, why it matters, the sources to trust, and the format you want back, such as a one-page summary with links.
- How to delegate keyword research
To delegate keyword research, explain your customers, products, and the topics you want to own.
- How to delegate marketing reporting
Delegate marketing reporting by choosing the few numbers that matter and building one dashboard template.
Questions about delegating competitor research
How many competitors should we track?
Three to five direct competitors is usually enough. Add one aspirational brand you want to learn from.
Is it ethical to sign up for competitors' emails?
Subscribing to public newsletters and reviewing public pages and ads is standard practice. Do not misrepresent who you are to get private information.
Who should I hire to handle competitor research?
A full-time Research Assistant. A full-time Research Assistant from the Philippines is $1,800 a month through Rekruuto. Every hire is a full-time professional based in the Philippines who works your hours, starts within 14 days, and begins with a 1-week trial backed by a replacement or a refund.
Hand competitor research to a full-time hire
Rekruuto places full-time professionals from the Philippines who work your hours. Most roles are $1,800 a month; software developers and AI Implementation Specialists start from $2,500 a month. Candidates pass top 2% vetting, every hire starts within 14 days, and the first week is a trial with a replacement or refund.