Hire in the Philippines / lead generation virtual assistant
Hire a lead generation virtual assistant in the Philippines
This seat researches prospects, builds and verifies lists, and loads them into your outreach tool. With Rekruuto, a full-time lead generation virtual assistant in the Philippines is $1,800 a month and works your hours. A U.S. hire at the BLS median costs about $8,049 a month with employer costs. Start in 14 days, with a 1-week trial.
What does a lead generation virtual assistant in the Philippines cost compared with a U.S. hire?
The U.S. figure is the national median wage for sales representatives of services, except advertising, insurance, financial services, and travel (SOC 41-3091), multiplied by what private employers spend on benefits and payroll taxes for every $1 of pay in sales and related occupations. Our figure is the flat monthly price you pay us.
| U.S. hire at the median | Rekruuto, full-time | |
|---|---|---|
| Base salary per year | $69,990 | Included in the monthly price |
| Employer cost multiplier | × 1.38 | None on your side |
| Per month | $8,049 | $1,800 |
| Per year | $96,586 | $21,600 |
| Difference per year | $74,986 ($6,249 a month) | |
The comparison covers compensation only. It leaves out recruiting fees, equipment, software, and the management time any new hire needs. U.S. pay also varies a lot by city and seniority.
What is the local market in the Philippines?
PSA does not publish lead generation roles in this table. General office clerks are the closest published benchmark for research and data work. The Philippine Statistics Authority's 2024 Occupational Wages Survey puts the average monthly wage rate for general office clerks (national benchmark occupation) at ₱19,721 (about $344). The Metro Manila minimum wage is ₱755 a day from September 26, 2026, about $286 a month. These are survey averages and a legal floor, not what a skilled full-time lead generation virtual assistant on U.S. hours is paid. We do not publish what each hire earns. You pay one monthly price, and we handle paying your team member.
- U.S. hire, fully loaded$96,586$8,049 a month
- Full-time Rekruuto hire$21,600$1,800 a month
- Difference per year$74,986$6,249 a month
How many working hours overlap with a lead generation virtual assistant in Manila?
All of them, because our hires work in your time zone. The Philippines is on UTC+8 and does not change its clocks, so a U.S. 9-to-5 lands in the Manila evening or night. The table shows where your day falls for them.
| Your time zone | Manila time, U.S. daylight saving (March–November) | Manila time, U.S. standard time |
|---|---|---|
| Eastern (ET) | 9 p.m. – 5 a.m. | 10 p.m. – 6 a.m. |
| Central (CT) | 10 p.m. – 6 a.m. | 11 p.m. – 7 a.m. |
| Mountain (MT) | 11 p.m. – 7 a.m. | 12 a.m. – 8 a.m. |
| Pacific (PT) | 12 a.m. – 8 a.m. | 1 a.m. – 9 a.m. |
For a lead generation virtual assistant, keep these for the hours you are both online:
- A weekly review of list quality with whoever runs outreach
- Quick checks when a new target segment is added
These can run from a written queue, so they do not need you on a call:
- Prospect research on LinkedIn Sales Navigator and company sites
- Building lists in Apollo, Clay, or a spreadsheet
- Email verification before anything is sent
- Loading contacts into your sequencer and CRM
What skills should you screen a lead generation virtual assistant for?
Each skill comes with a short test you can run in the interview or a paid trial task.
| Skill | How to test it |
|---|---|
| Prospect research | Give your ideal customer profile and ask for 25 matching contacts in two hours. Check how many truly fit. |
| List tools | Ask which of Sales Navigator, Apollo, Clay, or ZoomInfo they have used, then watch them build a filter in yours. |
| Data hygiene | Give a list with duplicates and bad emails and ask for a clean version with notes. |
| Following targeting rules | Add two exclusions to the brief and check they were respected. |
| Basic copy | Ask for a personalized first line for five of the contacts they found. |
Is there a case study for this role?
Not yet for a lead generation virtual assistant. Our published case studies are admin, operations, and healthcare support seats. Ask on the call and we will walk you through how this role is scoped and screened.
How does hiring a lead generation virtual assistant through Rekruuto work?
- Tell us your needs. Share your requirements, and we'll match you with pre-vetted professionals who fit your unique needs.
- Meet your matches. We'll introduce you to carefully selected candidates. Interview and choose the perfect fit for your team.
- Start your trial. Work with your new team member for a week. Love them, or we'll find a replacement or refund your money.
- Onboard and embed. Seamlessly integrate your new hire into your team and watch your business grow.
Hiring and onboarding take 14 days. The first week is a trial: if you are not satisfied, we find a replacement or refund your money.
Frequently asked questions
What does a lead generation virtual assistant do all day?
Research target companies, find the right contacts, verify emails, build lists, and load them into your CRM and outreach tool.
Does a lead generation VA send the emails too?
They can load and schedule sequences you approve. Who writes the copy and who replies to leads is a choice to make before they start.
Which tools does a lead generation VA need?
Usually LinkedIn Sales Navigator, a data tool such as Apollo or Clay, an email verifier, and your CRM.
How much does a full-time lead generation VA from the Philippines cost with Rekruuto?
$1,800 a month. Hiring can start in 14 days with a 1-week trial.
How much does a U.S. lead generation virtual assistant cost compared with Rekruuto?
The BLS median for sales representatives of services, except advertising, insurance, financial services, and travel is $69,990 a year (May 2025). With employer costs (× 1.38, BLS June 2026) that is about $96,586 a year, or $8,049 a month. A full-time Rekruuto hire is $1,800 a month.
What time is it in the Philippines when a U.S. workday starts?
The Philippines is on UTC+8 all year. 9 a.m. Eastern is 9 p.m. in Manila during U.S. daylight saving time and 10 p.m. in winter. Your lead generation virtual assistant works your hours, so the full workday overlaps.
Related pages
- Lead generation virtual assistant role page
- Every role we place in the Philippines
- Sales and lead generation guides
- Hire a sales development rep (SDR) in the Philippines
- Hire a marketing assistant in the Philippines
- Hire a virtual assistant in the Philippines
- Offshore Hiring Costs 2026 report
- Philippines vs Latin America for offshoring
Sources
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), national estimates, May 2025.
- U.S. Bureau of Labor Statistics, Employer Costs for Employee Compensation, June 2026 (USDL-26-1494), Table 5, June 2026, released September 9, 2026.
- Philippine Statistics Authority, 2024 Occupational Wages Survey, August 2024, released November 2025.
- National Wages and Productivity Commission (Philippines), NCR daily minimum wage rates, Wage Order No. NCR-28, Effective September 26, 2026.
- World Bank, Official exchange rate, local currency per US$, period average (PA.NUS.FCRF), 2024 and 2025 annual averages. Peso figures converted at the 2024 and 2025 averages.