Job description · Marketing · Full-time
Copywriter job description
A copywriter writes the words that sell: landing pages, ads, emails, product descriptions, and sales pages. They understand the customer's problem deeply and write clear, persuasive copy that moves people to act.
Responsibilities
- Write landing pages, ads, emails, and product descriptions
- Research customer language from reviews, calls, and surveys
- Produce multiple headline and hook variants for testing
- Edit existing pages for clarity and conversion
- Keep a swipe file and messaging guide current
- Work with designers to fit copy to layouts
Requirements
- Two or more years writing direct-response or conversion copy
- Excellent American English
- Customer research habits
- Comfortable with A/B tests and feedback
- Concise and specific: no filler
Tools
- Google Docs
- Figma for reviewing layouts
- Meta and Google Ads
- Klaviyo
What success looks like after 90 days
- A documented messaging guide built from customer language
- A steady pipeline of test variants
- Key pages rewritten and live
Screening questions
Ask these before you book an interview.
- Share copy you wrote with the results it produced.
- Which formats do you write most?
- Write three headlines for our homepage.
- This is a full-time role working set hours each business day. Can you commit to that schedule?
Interview questions
- How do you find what customers really care about?
- Rewrite this paragraph to half its length.
- Tell me about a test that surprised you.
- How do you handle a client who wants more adjectives?
Hiring tip
Give candidates real customer reviews and ask for ad copy built from them. Copywriters who mine customer language write copy that converts.
Copywriter hiring FAQ
What does a Copywriter do?
A copywriter writes the words that sell: landing pages, ads, emails, product descriptions, and sales pages. They understand the customer's problem deeply and write clear, persuasive copy that moves people to act. Day to day, the role covers work such as: write landing pages, ads, emails, and product descriptions, research customer language from reviews, calls, and surveys, and produce multiple headline and hook variants for testing.
How much does it cost to hire a full-time Copywriter from the Philippines?
We place a full-time Copywriter from the Philippines for $1,800 a month. Every candidate passes our top 2% vetting, starts within 14 days, and comes with a 1-week trial backed by a replacement or refund. The price is a flat monthly rate for a dedicated full-time hire.
What skills should a Copywriter have?
Look for: two or more years writing direct-response or conversion copy, excellent American English, customer research habits, and comfortable with A/B tests and feedback. Common tools include Google Docs, Figma for reviewing layouts, Meta and Google Ads, and Klaviyo.
What should a Copywriter achieve in the first 90 days?
A documented messaging guide built from customer language, A steady pipeline of test variants, and key pages rewritten and live.
Can I copy and edit this Copywriter job description?
Yes. Copy it with one click, edit it for your business, and post it anywhere. For a version built from your own task list, open it in our free job description generator, or book a strategy call and we will find the hire for you.
Want us to find your Copywriter?
We place a full-time Copywriter from the Philippines for $1,800 a month. Every candidate passes our top 2% vetting, starts within 14 days, and comes with a 1-week trial backed by a replacement or refund.