Job description · Marketing · Full-time
SEO Specialist job description
An SEO specialist grows organic traffic from search engines and AI answers. They research keywords, improve on-page content and technical health, build internal links, and track rankings and conversions.
Responsibilities
- Research keywords and map them to pages and briefs
- Optimize titles, headings, content, and internal links
- Run technical audits and fix crawl, speed, and indexing issues
- Write content briefs for writers
- Earn relevant links through outreach and digital PR
- Report monthly on rankings, traffic, and conversions
Requirements
- Two or more years doing SEO for websites with measurable results
- Comfort with technical SEO and basic HTML
- Data-driven with Search Console and analytics
- Clear writer of briefs and recommendations
- Keeps up with search and AI answer engine changes
Tools
- Google Search Console
- Ahrefs or Semrush
- Screaming Frog
- Google Analytics 4
- WordPress or Webflow
What success looks like after 90 days
- A prioritized SEO roadmap for the next two quarters
- Technical issues fixed on key templates
- Monthly reporting tied to leads, not just traffic
Screening questions
Ask these before you book an interview.
- Share a site you grew and how you measured it.
- Which SEO tools do you use daily?
- How comfortable are you with technical audits?
- This is a full-time role working set hours each business day. Can you commit to that schedule?
Interview questions
- Traffic fell after an update. Walk me through your investigation.
- How do you choose which keywords to target first?
- How do you get a page cited in AI answers?
- What would you fix on our site first, from a quick look?
Hiring tip
Ask candidates to review one of your pages live in the interview. You will learn their priorities and their communication style in ten minutes.
SEO Specialist hiring FAQ
What does a SEO Specialist do?
An SEO specialist grows organic traffic from search engines and AI answers. They research keywords, improve on-page content and technical health, build internal links, and track rankings and conversions. Day to day, the role covers work such as: research keywords and map them to pages and briefs, optimize titles, headings, content, and internal links, and run technical audits and fix crawl, speed, and indexing issues.
How much does it cost to hire a full-time SEO Specialist from the Philippines?
We place a full-time SEO Specialist from the Philippines for $1,800 a month. Every candidate passes our top 2% vetting, starts within 14 days, and comes with a 1-week trial backed by a replacement or refund. The price is a flat monthly rate for a dedicated full-time hire.
What skills should a SEO Specialist have?
Look for: two or more years doing SEO for websites with measurable results, comfort with technical SEO and basic HTML, data-driven with Search Console and analytics, and clear writer of briefs and recommendations. Common tools include Google Search Console, Ahrefs or Semrush, Screaming Frog, Google Analytics 4, and WordPress or Webflow.
What should a SEO Specialist achieve in the first 90 days?
A prioritized SEO roadmap for the next two quarters, technical issues fixed on key templates, and monthly reporting tied to leads, not just traffic.
Can I copy and edit this SEO Specialist job description?
Yes. Copy it with one click, edit it for your business, and post it anywhere. For a version built from your own task list, open it in our free job description generator, or book a strategy call and we will find the hire for you.
Want us to find your SEO Specialist?
We place a full-time SEO Specialist from the Philippines for $1,800 a month. Every candidate passes our top 2% vetting, starts within 14 days, and comes with a 1-week trial backed by a replacement or refund.