Job description · Marketing · Full-time
PPC Specialist job description
A PPC specialist runs paid search campaigns that bring in qualified traffic at a cost the business can afford. They build campaigns, manage bids and budgets, test ads and landing pages, and report on return.
Responsibilities
- Build and structure Google Ads and Microsoft Ads campaigns
- Research keywords and maintain negative keyword lists
- Write and test ad copy and extensions
- Manage bids, budgets, and bidding strategies
- Set up and audit conversion tracking
- Report weekly on spend, conversions, and cost per acquisition
Requirements
- Two or more years managing paid search budgets
- Google Ads certification is a plus
- Strong analytical and spreadsheet skills
- Understands conversion tracking and attribution
- Disciplined about budgets
Tools
- Google Ads
- Microsoft Advertising
- Google Tag Manager
- Google Analytics 4
- Looker Studio
What success looks like after 90 days
- Conversion tracking verified on every key action
- Wasted spend reduced through negatives and structure
- A weekly report tied to leads or revenue
Screening questions
Ask these before you book an interview.
- What monthly budgets have you managed?
- Which industries have you run ads for?
- How do you verify conversion tracking?
- This is a full-time role working set hours each business day. Can you commit to that schedule?
Interview questions
- Cost per lead doubled this month. Where do you look?
- How do you structure a new account for a local service business?
- When would you use broad match?
- Walk me through a test you ran and its result.
Hiring tip
Give view-only access to your account for a paid audit in the trial week. The audit shows skill and gives you a plan either way.
PPC Specialist hiring FAQ
What does a PPC Specialist do?
A PPC specialist runs paid search campaigns that bring in qualified traffic at a cost the business can afford. They build campaigns, manage bids and budgets, test ads and landing pages, and report on return. Day to day, the role covers work such as: build and structure Google Ads and Microsoft Ads campaigns, research keywords and maintain negative keyword lists, and write and test ad copy and extensions.
How much does it cost to hire a full-time PPC Specialist from the Philippines?
We place a full-time PPC Specialist from the Philippines for $1,800 a month. Every candidate passes our top 2% vetting, starts within 14 days, and comes with a 1-week trial backed by a replacement or refund. The price is a flat monthly rate for a dedicated full-time hire.
What skills should a PPC Specialist have?
Look for: two or more years managing paid search budgets, google Ads certification is a plus, strong analytical and spreadsheet skills, and understands conversion tracking and attribution. Common tools include Google Ads, Microsoft Advertising, Google Tag Manager, Google Analytics 4, and Looker Studio.
What should a PPC Specialist achieve in the first 90 days?
Conversion tracking verified on every key action, wasted spend reduced through negatives and structure, and A weekly report tied to leads or revenue.
Can I copy and edit this PPC Specialist job description?
Yes. Copy it with one click, edit it for your business, and post it anywhere. For a version built from your own task list, open it in our free job description generator, or book a strategy call and we will find the hire for you.
Want us to find your PPC Specialist?
We place a full-time PPC Specialist from the Philippines for $1,800 a month. Every candidate passes our top 2% vetting, starts within 14 days, and comes with a 1-week trial backed by a replacement or refund.