Job description · Marketing · Full-time
Paid Social Specialist job description
A paid social specialist runs advertising on Meta, TikTok, and LinkedIn. They plan audiences, launch and test creative, manage budgets, and scale what drives profitable customers.
Responsibilities
- Plan and launch campaigns on Meta, TikTok, and LinkedIn
- Brief and test new creative and hooks every week
- Manage audiences, budgets, and bidding
- Monitor pixel and Conversions API health
- Analyze results by creative, audience, and placement
- Report weekly with clear next tests
Requirements
- Two or more years managing paid social budgets
- Creative testing mindset
- Comfort with attribution limits and tracking setup
- Strong analysis in spreadsheets
- Clear communicator with designers and editors
Tools
- Meta Ads Manager
- TikTok Ads Manager
- LinkedIn Campaign Manager
- Triple Whale or Northbeam
- Google Sheets
What success looks like after 90 days
- A weekly creative testing rhythm
- Tracking verified across platforms
- A clear scaling plan for winning ads
Screening questions
Ask these before you book an interview.
- Which platforms and budgets have you managed?
- Share an ad you launched and its results.
- How do you brief creative?
- This is a full-time role working set hours each business day. Can you commit to that schedule?
Interview questions
- Your best ad stopped performing. What now?
- How do you judge a creative test with limited budget?
- How do you explain attribution gaps to an owner?
- Write three hooks for one of our products.
Hiring tip
Hire for creative judgment as much as account skill. On paid social, the ad itself is the biggest lever.
Paid Social Specialist hiring FAQ
What does a Paid Social Specialist do?
A paid social specialist runs advertising on Meta, TikTok, and LinkedIn. They plan audiences, launch and test creative, manage budgets, and scale what drives profitable customers. Day to day, the role covers work such as: plan and launch campaigns on Meta, TikTok, and LinkedIn, brief and test new creative and hooks every week, and manage audiences, budgets, and bidding.
How much does it cost to hire a full-time Paid Social Specialist from the Philippines?
We place a full-time Paid Social Specialist from the Philippines for $1,800 a month. Every candidate passes our top 2% vetting, starts within 14 days, and comes with a 1-week trial backed by a replacement or refund. The price is a flat monthly rate for a dedicated full-time hire.
What skills should a Paid Social Specialist have?
Look for: two or more years managing paid social budgets, creative testing mindset, comfort with attribution limits and tracking setup, and strong analysis in spreadsheets. Common tools include Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Triple Whale or Northbeam, and Google Sheets.
What should a Paid Social Specialist achieve in the first 90 days?
A weekly creative testing rhythm, tracking verified across platforms, and A clear scaling plan for winning ads.
Can I copy and edit this Paid Social Specialist job description?
Yes. Copy it with one click, edit it for your business, and post it anywhere. For a version built from your own task list, open it in our free job description generator, or book a strategy call and we will find the hire for you.
Want us to find your Paid Social Specialist?
We place a full-time Paid Social Specialist from the Philippines for $1,800 a month. Every candidate passes our top 2% vetting, starts within 14 days, and comes with a 1-week trial backed by a replacement or refund.