Job description · Marketing · Full-time
Email Marketing Specialist job description
An email marketing specialist builds and runs campaigns and automated flows that drive revenue and retention. They segment the list, write and design emails, test, and report on what works.
Responsibilities
- Plan and send weekly campaigns from the marketing calendar
- Build and improve automated flows: welcome, abandoned cart, post-purchase, and win-back
- Segment the list by behavior and value
- Write and design emails from brand templates
- Run A/B tests and document results
- Monitor deliverability and list health
Requirements
- Two or more years running email for a brand
- Strong copywriting and layout sense
- Segmentation and automation logic
- Deliverability basics
- Analytical about revenue per recipient and flow performance
Tools
- Klaviyo, Mailchimp, or HubSpot
- Shopify
- Canva or Figma
- Google Analytics 4
What success looks like after 90 days
- Core automated flows live and tested
- A documented test log with clear winners
- Healthy deliverability and a growing engaged list
Screening questions
Ask these before you book an interview.
- Which email platforms have you managed?
- Which flows have you built from scratch?
- Share a campaign and its results.
- This is a full-time role working set hours each business day. Can you commit to that schedule?
Interview questions
- Open rates dropped across all campaigns. What do you check?
- Design an abandoned cart flow for our store.
- How do you decide how often to email?
- Tell me about a test that changed your approach.
Hiring tip
Ask candidates to audit your current flows before the final interview. A specialist who arrives with three specific fixes is the one to hire.
Email Marketing Specialist hiring FAQ
What does a Email Marketing Specialist do?
An email marketing specialist builds and runs campaigns and automated flows that drive revenue and retention. They segment the list, write and design emails, test, and report on what works. Day to day, the role covers work such as: plan and send weekly campaigns from the marketing calendar, build and improve automated flows: welcome, abandoned cart, post-purchase, and win-back, and segment the list by behavior and value.
How much does it cost to hire a full-time Email Marketing Specialist from the Philippines?
We place a full-time Email Marketing Specialist from the Philippines for $1,800 a month. Every candidate passes our top 2% vetting, starts within 14 days, and comes with a 1-week trial backed by a replacement or refund. The price is a flat monthly rate for a dedicated full-time hire.
What skills should a Email Marketing Specialist have?
Look for: two or more years running email for a brand, strong copywriting and layout sense, segmentation and automation logic, and deliverability basics. Common tools include Klaviyo, Mailchimp, or HubSpot, Shopify, Canva or Figma, and Google Analytics 4.
What should a Email Marketing Specialist achieve in the first 90 days?
Core automated flows live and tested, A documented test log with clear winners, and healthy deliverability and a growing engaged list.
Can I copy and edit this Email Marketing Specialist job description?
Yes. Copy it with one click, edit it for your business, and post it anywhere. For a version built from your own task list, open it in our free job description generator, or book a strategy call and we will find the hire for you.
Want us to find your Email Marketing Specialist?
We place a full-time Email Marketing Specialist from the Philippines for $1,800 a month. Every candidate passes our top 2% vetting, starts within 14 days, and comes with a 1-week trial backed by a replacement or refund.