Job description · Marketing · Full-time
Marketing Automation Specialist job description
A marketing automation specialist builds the systems that nurture leads without manual work: forms, scoring, workflows, and lifecycle emails. They connect marketing and sales data so every lead gets the right next step.
Responsibilities
- Build workflows for lead nurturing, scoring, and routing
- Create forms, landing pages, and lifecycle email programs
- Integrate marketing tools with the CRM and website
- Maintain lifecycle stages and data definitions
- QA every workflow before launch and monitor errors
- Report on funnel conversion by stage
Requirements
- Two or more years in marketing operations or automation
- Logic and data modeling skills
- Hands-on with HubSpot, Marketo, or ActiveCampaign
- Comfortable with integrations and basic HTML
- Documents everything
Tools
- HubSpot, Marketo, or ActiveCampaign
- Zapier or Make
- Google Tag Manager
- Salesforce
What success looks like after 90 days
- Clear lifecycle stages agreed with sales
- Lead routing and nurture workflows live and documented
- A funnel report by stage
Screening questions
Ask these before you book an interview.
- Which automation platforms have you administered?
- Describe a nurture program you built.
- Which certifications do you hold?
- This is a full-time role working set hours each business day. Can you commit to that schedule?
Interview questions
- Leads are falling through the cracks between marketing and sales. How do you fix it?
- Design a lead scoring model for a B2B service.
- How do you test a workflow safely?
- Tell me about an integration that broke and how you found out.
Hiring tip
Ask for a diagram of a workflow the candidate built. Clear diagrams mean clear thinking and easier handoffs.
Marketing Automation Specialist hiring FAQ
What does a Marketing Automation Specialist do?
A marketing automation specialist builds the systems that nurture leads without manual work: forms, scoring, workflows, and lifecycle emails. They connect marketing and sales data so every lead gets the right next step. Day to day, the role covers work such as: build workflows for lead nurturing, scoring, and routing, create forms, landing pages, and lifecycle email programs, and integrate marketing tools with the CRM and website.
How much does it cost to hire a full-time Marketing Automation Specialist from the Philippines?
We place a full-time Marketing Automation Specialist from the Philippines for $1,800 a month. Every candidate passes our top 2% vetting, starts within 14 days, and comes with a 1-week trial backed by a replacement or refund. The price is a flat monthly rate for a dedicated full-time hire.
What skills should a Marketing Automation Specialist have?
Look for: two or more years in marketing operations or automation, logic and data modeling skills, hands-on with HubSpot, Marketo, or ActiveCampaign, and comfortable with integrations and basic HTML. Common tools include HubSpot, Marketo, or ActiveCampaign, Zapier or Make, Google Tag Manager, and Salesforce.
What should a Marketing Automation Specialist achieve in the first 90 days?
Clear lifecycle stages agreed with sales, lead routing and nurture workflows live and documented, and A funnel report by stage.
Can I copy and edit this Marketing Automation Specialist job description?
Yes. Copy it with one click, edit it for your business, and post it anywhere. For a version built from your own task list, open it in our free job description generator, or book a strategy call and we will find the hire for you.
Want us to find your Marketing Automation Specialist?
We place a full-time Marketing Automation Specialist from the Philippines for $1,800 a month. Every candidate passes our top 2% vetting, starts within 14 days, and comes with a 1-week trial backed by a replacement or refund.